AIR Growth Lexicon

Plain words for better growth decisions.

A simple reference library for business owners who want to understand websites, Google visibility, SEO, ads and lead generation.

google#google-business-profile

Your public business profile on Google Search and Maps. It helps customers find your location, services, phone number and reviews.

google#local-seo

Search work that helps your business appear for local service searches in your area.

web#landing-page

A focused page built for one goal, usually a call, WhatsApp enquiry, form submission or booking.

web#cta

A call to action. The button or line that tells a visitor what to do next.

leads#conversion-rate

The percentage of visitors or leads that become real enquiries, bookings or clients.

leads#lead-capture

The process of turning attention into a contactable enquiry.

ads#meta-ads

Paid campaigns on Facebook and Instagram used to generate enquiries and traffic.

ads#retargeting

Ads shown to people who already visited your website or engaged with your brand.

crm#crm

A place to track leads, clients, follow-up and sales status.

leads#whatsapp-routing

A planned path that sends prospects into the right WhatsApp message or contact flow.

crm#follow-up

The action taken after someone enquires. Fast follow-up can stop leads from going cold.

ads#offer

The reason a customer should contact you now. Strong offers improve ad and website performance.